Changing the Game: From Fair Trade to Equal Trade

In this show we will be exploring a question that affects us all, whether we live here in the Netherlands, in Africa or everywhere else across the globe: why do the people who grow our cocoa, coffee, and tea still remain poor — while the final products sell for billions in Europe?

Our guests in the show will be representing the Equal Trade Alliance, an international movement calling for a new way of doing business — one where African farmers and producers don’t just supply raw materials, but share ownership and revenue across the entire value chain.